Breche

Breche is Strata's service activity. It helps brands be found and correctly described when people ask an AI assistant instead of a search engine: answer engine optimisation and generative engine optimisation, written and structured for French-speaking markets first.

The work starts with what an assistant can actually read about you: content structure, entity clarity, factual consistency across your site and the sources that describe you. From there it extends to the things that make the visibility worth having — the website itself, Shopify storefronts, conversion optimisation, and automation that removes repetitive work.

Breche brings together two earlier internal directions under a single service focus. It builds on existing client experience in web, e-commerce and conversion work.

NoteBreche has no public website yet. The GEO retainer offer is new; the experience behind it comes from prior client work.